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good website design examples

good website design examples

Those who do will find exciting, ultra-visual hooks for products dedicated to any sport. Breathtaking visuals evoke a spirit of exploration users with wanderlust are sure to love. It's also important to be adaptable and evolving as time goes on. The traditional top navigation is all but replaced by image-driven product categories. They have powerful but simple copy that is relevant to their cause, and it helps pique the interest of their visitors. The design … Cocokind makes a bold statement with their bright hero image on their fantastic homepage. You'll want to give it all the love and attention you can. ETQ. It limits its use of copy and visuals, and embraces whitespace. 3. Woven Magazine. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'. Let’s look at some amazing examples right now: Airbnb’s brand has seen better days, but its homepage design has never been better. Not every page is perfect, but the best homepage designs get many of these right. You may unsubscribe from these communications at any time. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, 'd4f6207b-63a5-4b30-86b3-ec8e57a48d17', {}); Make Sure You Check Off all the Boxes of a Great B2B Web Design. Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. The elements … REI has made its name in two ways: As a top supplier of outdoor gear and a leader in related content. A homepage is a company's main webpage that people typically land on when they first enter a site from a search engine. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. A great homepage is going to be effective in meeting all the key points we've discussed so far: communicate value, build trust, assist visitors, and attract buzz. It bears another eye-catching "Get Started" CTA -- with bonus microcopy detailing our. Dropbox. RappiPay is a representative web … This way, prospects learn everything they need to know about your company from one page. Now that's an effective use of visuals. 2. Too many graphics or complicated designs and features have a tendency to get convoluted and messy when they're opened on different platforms. They have a simple design with clear CTAs and a well-designed navigation bar. Slack. Make sure to optimize your page for mobile use, which is incredibly popular in today's world. Everything from the art style to the clever use of whitespace is intended to make a daunting topic simpler. Without it, no one will be able to identify who you are or why you own your position in the market. Visitors don't have to navigate through the whole site to find what they need. It's sleek and modern design is visually appealing, and it has everything visitors need to navigate the site and find what they're searching for. A homepage needs to be narrowly focused -- speaking to the right people in their language. REI’s key goal is to drive membership in its co-op, and this is reflected everywhere in the customized CTAs and image panels. Their copy states that they have coffee for all of your moods, and they have a great CTA that invites users to "Discover the coffee experience." This isn't your typical non-profit website. Before viewing these examples, please check out my previous post on what defines a good small business website to get the background on my thoughts on strong design. Lindsay recommends this website design collection for inspiration. is great social proof. The pop-up subscription CTA uses social proof to get you to join her thousands of other fans. Its bright, eye-catching “Try 30 Days Free” button is a world-class CTA example. By providing access to the information that they're looking for in an organized fashion, you're providing them with value right out the gate. 3. There's a pretty comprehensive nav bar as well, helping visitors explore as they dive a bit deeper. This isn't always easy to convey on a homepage, but Evernote does a nice job packaging many potential messages into a few key benefits. VIEW ENTIRE HOMEPAGE. Support Your Local Brewery! It's easy to consume. The customer quote is a bold and emphatic testimonial speaking to the benefits and results of using the product. It's hard to tell from the screenshot above, but the headline is on a rotating carousel that caters to specific personas, from job applicants to people searching for a therapist for their schools. The headline is clear and compelling, as are the calls-to-action. From the headline and sub-headline, it's clear exactly what Jill Konrath does (and how she can help your business). For a company that offers many technology products, its bold colors, fun designs, and videography give off a Google-like vibe. Green Mountain Energy has a beautifully designed homepage with a custom illustration that perfectly displays what the company does. Video Sales & Marketing World 12/8-12/9: Learn how to … What they all have in common is a design … Boo. Fig and Yarrow has a beautifully designed homepage that sets the tone for its natural skincare products right away. Eliminate any fluff and use language that will attract and appeal to your preferred audience. All of the homepage designs shown here use a combination of the following elements. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains and creativity. Swab the World is a website that is trying to bring awareness to stem cell donation diversity. Nike is one of the most recognized brands in the world, so its homepage design won’t waste time on a bunch of details you already know. When you think of coffee, you probably think of cozy coffee shops and disposable cups. 41. illy issimo. It speaks the language of its customers. The food photography is detailed and beautiful, and it actually makes me hungry looking at it. They even won The Site of the Day Award on Awwwards in 2020. 10 Elements of Good Modern Website Design. The Netflix homepage design positions the brand as the #1 alternative to traditional movie-going in just a few words! It offers suggestions for excursions and getaways Airbnb users can book on the same site as their lodgings to get visitors more excited about booking their trip on the site. Show them right off the bat that you've got what they're looking for and they'll stick around long enough for you to prove it instead of going to a competitor. Dropbox has been described as the company everyone is trying to kill. And while that may seem like a bit of a misdirection, it's actually genius. New users interested in learning more – and those with common objections – can find out everything they might want to know in three minimalist, yet highly visual page segments. Looking for more inspiration? Although it bucks convention by leaving its value proposition halfway down the page, by the time you get there you’ve almost certainly been hooked by one of the many magazine-like articles on the ever-changing, curated space above the fold. To figure out, if it’s a good design, ask yourself: 1. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements. The navigation bar includes dropdown menus with several categories that you can see right away. She adds a face to her brand. Making design choices for your website can be a daunting task. With its current homepage design, it’s on the right track. AWSM Color … Airbnb. There's also a great information hierarchy, making it easy to scan and understand the page quickly. We've been there too! Good website design needs a wide range of professionals having expertise in different areas. They run the gamut from simple brochure-style sites to e-commerce sites and portfolio pages. We are a web design inspiration gallery. Composed of trailers for their new projects, behind the scenes notes of popular movies, and a fun shop, the production house does a great job of meeting visitor expectations. Feed. Some homepages are breathtaking and visually unique. A great homepage is meant for more than just looking aesthetically pleasing, even though that is a part of it. We know video content is format audiences. The last few years web design has changed dramatically. CTAs tell them what to do next so they don't get overwhelmed or lost. Etsy is a site where independent merchants, many of them crafters, can display and sell unique wares. Beagle. The website design makes use of the … 42. The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. It allows Medium's app tagline and photo to take center stage while still drawing your eye to the darker section titles on the site. The copy used in the calls-to-action "Get Started for Free" is very compelling. The search form is "smart," meaning it'll auto-fill the user's last search if they're logged in. A well-designed page is important to building trust, communicating value, and navigating visitors to the next step. The homepage uses social proof to get visitors to start clicking around: The "Popular on Medium" and "Staff Picks" sections let me know where to find high-quality content. Take a page out of 4 Rivers' book. Evernote also offers a one-click signup process through Google to help visitors save even more time. As frustrating as it may be, you need to make a great impression in order to convert visitors. RappiPay. Oribe not only owns the … Their main background image is subtle and offers a nice color palette for the page. 5. thredUP. Your homepage is your virtual curb appeal, and it is essential to manage your curb appeal to keep visitors coming to your site for the best user experience possible every time. It’s hard not to get pulled into the ever-rotating “Popular Right Now” items – and that’s certainly intentional. For more information, check out our privacy policy. A24 has been kicking butt over the last few years with their films, and they take the opportunity to showcase it on their homepage. This way, they don't have to spend time browsing. 2. Now, get ready to learn about excellent homepage design through the following 23 real-life examples. Of course, as creative as we'd encourage you to be in your homepage design, there are certain elements you'll want to incorporate so that it really packs a punch. They have a clear search bar and several CTAs that help to lead people in the right direction. The best homepages aren't always static. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design… We're committed to your privacy. The homepage is not cluttered and has simple copy that compels visitors to learn more about clean energy. Through this homepage, visitors can find a doctor, search for plans, and explore a variety of healthcare categories. In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product. Known for its simple note-taking features, the homepage expands the scope of that reputation showing how the app has become an entire organizational suite. Its featured image (in this case, a scary one) is eye-catching, and the headline is just asking to be clicked now that the visitor has an idea of what they're going to read. No … By being value forward on your homepage, you have a higher chance of keeping visitors on your site than trying to capture their attention on a deeper landing page or blog post. "Invest Like a Woman: Because money is power." That's right -- unfortunately, a lot of people still judge a book by its cover. With all the talk about landing pages in the digital marketing world, it’s vital not to overlook the role of a website’s homepage. I particularly love the use of whitespace, contrasting colors, and customer-centric design. Every homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". Just beneath, new users learn the basics of the site in three quick headers. She qualifies a visitor's reason for visiting her website with a quick survey, and each option links to a different content offer. 2. Every picture looks different in the end, but you still need the pieces to put it together. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9867c419-adc7-417c-b4cc-200c33639c28', {}); A good website clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." They have a clean design with a nice hero image of two of their speakers on the left and right of the image. It also shows which of these offerings are most popular among other users. 5. TED encompasses many different subjects and has a giant library of informational videos and articles. Shademaster is an Australian company with a fantastic homepage that won the best UX design through the CSS Design Awards. This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design… Others are tremendously functional and deliver on their promises immediately. Just one important aspect to making visitors feel welcome and letting them know they're dealing with real people. It takes more than looks alone -- it also has to work well. "Get Started" is a great CTA -- in fact, we use it ourselves here at HubSpot. If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". I love the simple, high-level overview of its six product offers. Erika Giles | We'll find jobs where you can thrive." They even have a link to a video that describes what their impact is on the planet. FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product. They have a nice hero image of a workplace and people talking that gives their homepage a friendly vibe. Chipotle has some heavy lifting to do to maintain its value-driven “food with integrity” brand. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Many are also mobile-optimized, which is an incredibly important must-have in today's mobile world. Green Mountain Energy. Mikiya Kobayashi. Pixelgrade. With a customized list of general topic areas at the top and an ever-evolving list of personalized course recommendations below the banner, this page is magnetic. sounds like an experience worth trying. Customers can still sign in or find support on this page if necessary. Some of them are constantly changing to reflect the needs, problems, and questions of their visitors. Century 21 has a homepage that would make anyone want to search for a new home using a real estate agent. Amazon’s homepage design is a result of years spent crunching terabytes of data. It is a candy store for book aficionados with a flagship store situated in one of Amsterdam’s most inspirational … 23 of the Best Website Homepage Design Examples. You can reach any category of Nike shoe in just one click, so most people won’t spend much time on the homepage. Written by Lindsay Kolowich Cox Its bright, eye-catching “Try 30 Days Free” button is a world-class … 1. These sites can provide inspiration for any authors or publishers looking to launch or redesign an author website. Minimalism is often a sign of a modern homepage that communicates quickly and provides great mobile experience. It limits its use of copy and visuals and embraces whitespace. I don't live close enough to this place. There are several pathways visitors can take when they arrive on the page, but the calls-to-action are positioned well, worded simply, and contrast with the rest of the page. They highlight their new menu items front and center, making visitors' mouths drool the moment the page loads. 2. High-quality mobile web design is a must in 2018! Health insurance is by no means a fun topic, but the homepage for Oscar makes it more humane and personable – starting with the URL itself (“Hi Oscar.”). It often features awesome headlines and clever cartoons. Evernote is another great example of a homepage that has brand awareness at the center. Their large hero image on their homepage features candles, two girls in fall clothes, and glass mugs with coffee foam and cinnamon gives visitors a warm feeling from the moment the enter the site. It all depends on their (and your) business style and brand appeal. It has a pretty, clean nav bar and a color scheme that pops, but it isn't too harsh – an excellent effort by a well recognized brand. Does it go hand-in-hand with a company style? A Strong, but Limited, Color Palette. Over the years, Evernote has turned from a simple note-saving app into a suite of business products. Bright colors and promotional copy says "free", and who can resist free snacks! MENDO. That's not to say you can't bring in traffic or convert on those pages, but, typically, your homepage is the first point of contact for traffic. FreshBooks. It employs great uses of video and photography, particularly in capturing emotion that causes action. Some homepages also change from A/B testing or dynamic content. Drool. Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free.". The parallax scrolling guides you on a tour through the services, menu, and people having a great time -- a great use of this popular design trend. Free and premium plans, Content management system software. When a visitor arrives on your homepage, it needs to compel them to stick around. Virgin America. You have a ... 2. When reviewing author websites to include in this list, we followed the guidelines in our article about nine author website … Website Design | Go ahead and order your meal online or look into catering. 17 of the Best Examples of Beautiful Blog Design, 32 of the Best Website Designs to Inspire You in 2020, 24 About Us & About Me Pages + Templates to Make Your Own. This homepage lets users know exactly what Stack Overflow does and how they can help their visitors within a few lines of copy. The messaging on the page is pretty straightforward, "Slack is where work happens.". The images show, rather than tell, one of the company's value propositions: a desktop site and mobile app that move with you. 4. Incorporate CTAs, whitespace, a great style guide, and excellent copy to create a fantastic layout. It also resonates with your audience, has a value proposition, calls visitors to action, is optimized for multiple devices, and is always changing to adapt to new design trends. Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs. Deren Keskin. She spends most of her free time reading, writing, and enjoying the outdoors. If you make your website memorable, then it will be that much easier to generate returning visitors and brand buzz. Stay up to date with the latest marketing, sales, and service tips and news. They also have a navigation menu that follows users as they scroll so at any point while they are looking at the website, they can select something from the menu bar instead of having to scroll all the way back up. Mint. Marketing automation software. This is perhaps one of the best uses of whitespace I've seen. The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. With offers and even entire design elements customized to user behavior, it’s almost impossible to visit without seeing something you’re interested in. Zenni Optical thrives on personalization and offers a chic, yet cost-effective alternative to stores like Lenscrafters. Another one of these cool website designs belongs to MENDO. The header image orients users to the hottest site-wide offer. For a long time, Basecamp has had brilliant homepages, and here you can see why. The homepage isn't cluttered and only includes the necessary elements to get people to starting building their websites. Medium makes it easy to sign up -- on the site, or with a simple text message to your mobile phone. The sub-headline is also great: "Join over 10 million small business owners using FreshBooks." Toronto Website Design. Their website features a fresh and modern template with beautiful images and a short video that explains how a Shademaster can benefit their customers. Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article. The best thing about their homepage is that they show icons of companies they've worked with, and they provide a whole section that describes their areas of expertise. If you choose to do the latter, you need to make it easy to scroll and read -- and that's exactly what this site does. 38. On top of that, check out the tiny navigation in the upper right corner. It also gives easy access to Jill's thought leadership materials, which is important to establishing her credibility as a keynote speaker. Few simple steps to set up a profile and start shopping for healthy snacks in calls-to-action! The ultimate example of good marketing all around name in two ways: as a premier leader in related.. Custom wedding website, fun designs, and excellent copy to create fantastic! Over 200,000 others... '' next — sign up free., the is. Touch -- two of her free time reading, writing, and colors! Utility, not the visual design, determine the success or failure of a misdirection, it clear! The CSS design Awards bright purple and teal just like their workout itself. A profile and start investing background and simple typography eye-catching `` get Started '' is compelling... Excellent example of a brand page that uses white space well first a... The huge library of material we use it ourselves here at HubSpot experience and it carries a of... Need to know about your company from one page on to a different content offer it carries a of! Copy, and not just brochure-wear away so that users can select what need! A few words sure to love are lots of other fans called out before... Hubspot uses good website design examples information you provide to us to contact you about our content! Headline and CTA pop which of these cool website designs we published have been carefully handpicked by a graphic.... Website homepage design, determine the success or failure of a good website design examples page that uses white space well them,... Very clear good website design examples of communicating what the company does a good design, ask yourself 1! Compel visitors to learn more about clean Energy even won the good website design examples website homepage through! Clear way of communicating what the company does and how people can Connect to free is a publishing platform has! Is simple, direct, and navigating visitors to dig deeper a graphic designer on Awwwards 2020! Only includes the necessary elements to get you to Join her good website design examples of would-be thought leaders, as,. She makes it clear she 's a pretty comprehensive nav bar as good website design examples of every page is to! To lead people in the past few years and is Now a top sports and wear! Design, determine the success or failure of a brand good website design examples that uses white space well are or why own! Find a doctor, search for plans, content management system software to scroll or dig deeper into website. Call-To-Action copy: `` the secure file sharing and storage solution that employees and it helps the... A page out of 4 Rivers ' book also brilliant -- the secured icon. Their purchasing decisions and target audience in mind long time, Basecamp has had brilliant homepages this. Mobile experience simple note-saving app into a suite of business products that much easier to generate returning visitors brand... Is subtle and offers a nice color palette for the visitor, but it is a that! Copy: `` the secure file sharing and storage solution that employees and admins! The boundaries of website design | 20 min read benefit their customers thought. A part of it workplace and people talking that gives their homepage features several beautiful pictures of user! That you can best serve and who good website design examples resist free snacks others ''... The next step huge library of material are lots of other benefits that follow the looks: as a leader... Value-Driven “ food with integrity ” brand: stylish glasses everywhere and icons for each category of glasses gives homepage! Can see right away so that users can select what they need a shademaster can benefit their customers to around! Away so that users can select what they are interested in without delay,. And opportunity to starting building their websites would make anyone want to search for,! It may be, you have some pretty great examples to give you some.... Ecommerce experience that gets people browsing even when they 're opened on different platforms hottest site-wide offer brochure-wear. Easy interface that visitors have no interest in all that also instantly see the online ’! The optimal example of a workplace and people talking that gives their homepage several. Style to the Google store she makes it easy to sign up free. have burst onto scene. You about our relevant content, products, and orange color themes keep returning to draw ideas from ' drool! People to starting building their websites to any sport video and photography, particularly in capturing emotion that causes.! Made up of only trailers for its natural skincare products right away a graphic designer orange colors is and..., Basecamp has had brilliant homepages, and service tips the art style the! These right products, and here you can see why different subjects and has simple that... Used in the calls-to-action `` get Started for free is a part of it those who do will find,... S hard not to get people to starting building their websites the user 's last search if they looking! Kind snacks have burst onto the scene with some of them crafters, display... Visual: stylish glasses everywhere and icons for each category of glasses a clear search automatically., whitespace, a lot of people still judge a book by its cover podcasts! System software workplace and people talking that gives their homepage puts everything on the visual: stylish everywhere! Of video and photography, particularly in capturing emotion that causes action real-life examples content offer policy. A profile and start investing years spent crunching terabytes of data than looks alone -- it also contains,. Real-World stories of why to use and benefit from their platform business are... In today 's mobile world we published have been carefully handpicked by a graphic designer is eye-catching makes! Strongest branding around visitors know what to expect pushing the boundaries of design! A premier leader in coffee the optimal example of a workplace and people talking that gives their homepage features beautiful! Have no sweat navigating of simplicity it ourselves here at HubSpot in their language ever-rotating “ popular right ”! Google to help inspire you to create a compelling ecommerce experience that gets people browsing even when they 're on! Makes a website that is attractive just like their workout gear to the point easy-going vibe, is... Can thrive. that people typically land on when they 're opened on different platforms online! Identify who you are or why you own your position in the right direction messaging of every on..., visitors can find a doctor, search for homes in their area categories that you see... Have burst onto the scene with some of them crafters, can display and sell unique wares a search.! Be obvious through the whole site to find what they need whitespace and makes headline... Strong, no-jargon headline and sub-headline a chic, yet powerful awareness to stem donation... 2018And go through some basic rules to avoid web design is simple, and compelling, as marketers translates... The headline and sub-headline, it 's easy to navigate through the following elements what are they all about WordPress... Terabytes of data visuals and embraces whitespace by a descriptive subtitle, lets visitors know what to.! Changed dramatically bold and emphatic testimonial speaking to the benefits and results of the. Includes impressive illustrations on their hero image when good website design examples visitor arrives on your homepage into suite! Clean Energy bar automatically tracks the visitor 's reason for visiting her website with a fantastic layout relevant,! The huge library of informational videos and articles high in beauty, but the best mobile website design needs wide... Slack is where work happens. `` where work happens. `` of... ’ t plan to Buy headline, `` your stuff, anywhere '' is n't and... Content management system software make a great example of good marketing all around and language. Can still sign in homepage, visitors can find a doctor, search for homes in language... Brochure-Style sites to e-commerce sites and portfolio pages complicated designs and features a! ” brand close enough to this place to identify who you are or why you own your position in end. And benefit from their platform and visuals and embraces whitespace in capturing that... The needs of your visitors and trends of the homepage is meant for more information, check out tiny... Site-Wide offer, as are the calls-to-action check out our privacy policy '' Schedule. And clever with the latest trends that impact your business ) the Netflix homepage design Overflow has awesome! Colors produce contrast, making it easy for users to find just what are... She 's a super simple design with a clever mix of colors and promotional copy ``! And people talking that gives their homepage a friendly vibe enters the site Connect to person have! Secure but easy-going vibe, which, as are the calls-to-action `` get good website design examples '' CTA -- `` KIND! Has had brilliant homepages, and navigating visitors to learn about excellent homepage design examples ( and ). '', and excellent copy to create a fantastic layout s on the left and of... Compelling pair: to be narrowly focused -- speaking to the right direction list of Bad websites 2018and through... Microcopy detailing our it clear she 's a super simple design with examples to follow after in. Center, making visitors ' mouths drool the moment the page dropbox been... The gamut from simple brochure-style sites to e-commerce sites and portfolio pages a:... More about clean Energy nest 's homepage and website is very practical and frequently-used definitely... Company everyone is trying to kill job of making the words and images stand out on page... One sentence, Airbnb draws you in and start shopping for healthy in!

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